What is BI?

Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.Business Iintelligence (BI) and analytics platform helps companies use data more strategically across and beyond the enterprise. It provide organizations with everything they need to turn data into actionable insights for real business outcomes.BI encompasses a wide variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources; prepare it for analysis; develop and run queries against that data; and create reports, dashboards and data visualizations to make the analytical results available to corporate decision-makers, as well as operational workers.

Why is business intelligence important?

The potential benefits of business intelligence tools include accelerating and improving decision-making, optimizing internal business processes, increasing operational efficiency, driving new revenues and gaining competitive advantage over business rivals. BI systems can also help companies identify market trends and spot business problems that need to be addressed.

For Analysts

Quickly go from data to insight to action. Connect to hundreds of sources, prep data with ease, and create beautiful reports, all in minutes.

For Business Users

Always be in the know. View dashboards on the web or on your phone, get alerts when data changes, and drill into details. Your data is at your fingertips.

Microsoft Power BI in Dubai, UAE
For IT

Simplify management, achieve compliance, and keep data secure while giving people access to the insights they need.

For Developers

Bring your apps to life with data. Easily embed interactive data visuals and deliver compelling reports—with high fidelity, on any device.

How business intelligence works

Although business intelligence does not tell business users what to do or what will happen if they take a certain course, neither is BI only about generating reports. Rather, BI offers a way for people to examine data to understand trends and derive insights.